Featured Customer Success
Sustainable meat producer is first shipper to be certified by GreenShipTM
Shawnee, Kan. (April 21, 2009) - Jeff Adair founded New Grass Bison Company (NGBC) to incorporate sustainable farming techniques and provide customers with the highest quality, best tasting bison meat products available anywhere. Tomorrow, as the world celebrates Earth Day, NGBC will reach an even greater level of sustainability by offsetting the carbon emissions released while product is in transit to its customers with carbon credits, through certification by GreenShip.
GreenShip is a Web-based system that calculates and tracks the carbon usage during the shipping process by using the World Resources Institute's Greenhouse Gas Protocol and calculates the offsets needed to balance out the carbon emissions from the shipment. Through GreenShip, NGBC purchases the appropriate carbon credits that fund projects (such as wind power or methane capture from dairy farms), which reduce an equivalent amount of carbon to what was emitted during transport. Carbon dioxide emissions are the principle cause of global warming. By nature, bison are raised in a sustainable manner. Bison feed on natural prairie grasses, spreading seed as they move around, and naturally aerating the soil with their hooves. The system requires no harmful inputs like fertilizer, pesticides, hormones or antibiotics; making it the very definition of sustainability.
The natural method by which bison are raised uses very little energy, and results in meat which is low in fat, calories and cholesterol; while high in iron, omega-3's, CLA (conjugated linoleic acid), vitamin E, beta-carotene, and selenium. Not only are bison helping to restore the nation's ecosystem, but also they are one of the most healthful meats available.
"There was a time," said Adair, "when I would wonder how we could raise this incredible, sustainable meat, and then ship it to customers on trucks that were emitting harmful gasses into the air." Now, Adair and his customers can eat, sleep (and breathe) a little better, knowing their purchase will mitigate its climate impact. To learn more about GreenShip visit www.gogreenship.com. For more information on New Grass Bison Company and to browse its online catalog, visit www.newgrassbison.com.
New Grass Bison Company was established in 2001, with its goal to incorporate healthy, non-evasive farming techniques to provide the highest quality, best-tasting bison meat anywhere. The company works with quality minded small to medium-sized farmers and ranchers who raise bison in their native environment. New Grass Bison Company offers a complete range of bison meat products including ground bison, bison burgers, steaks, roasts, sausages, jerky, and meat snacks.